Fractional marketing. Full time systems.
For startups that need marketing to actually work.
Fractional marketing. Full time systems.
For startups that need marketing to actually work.
Why fractionalMarketing that actually works
Marketing that actually works
is built on solid foundations.
- 1.Clear positioning
- 2.Strong messaging
- 3.Reliable systems
Strong foundations stops marketing becoming
tactical and reactive
A CMO can fix that
But most teams can’t justify one yet.
A junior marketer and a ChatGPT login won’t
That’s where I come in
How I help
01/ Foundations
Who you’re for, what you solve, why you’re different, and what to do first. The position and the plan everything else runs on.
02/ Systems
Messaging, voice and proof, codified so your team and AI tools work from the same source.
03/ Support
Ongoing support. Monthly direction. Weekly coaching for the marketing team
Investment
How We Work Together
Start — Foundations
£7,500
6 weeks
- Positioning: who you're for, what you solve, why you're different
- 6-month prioritised roadmap and the KPI tree to steer by
- What to do first, next, and why
- Team training and handover, documented so it runs without me
Build — Systems
from £4,500
3 weeks
- A brand and messaging system: positioning, messaging pillars, voice, claims, proof in a flexible repo that grows with you
- One working AI workflow built on top of that repo
- Advice around the wider marketing tech stack that connects to it
- Documentation and playbooks
Stay — Support
£5,250 / month
3-month minimum
- Monthly direction against the roadmap
- Weekly coaching for whoever's running the marketing
- Async support on Slack — sense-check ideas as they come up
- KPI review
Why me
Ryan Mulchrone
Founder, Phonografik
- 15 years growing paying audiences
- Senior marketer who builds the system, not just the plan
- Specialist in joining up what's disconnected: teams, data, tools
- Hundreds of hours hands-on with AI tools
“From the very first discovery call, Ryan had a great grasp of what we were trying to achieve. He articulated the new value proposition so well in his final presentation that I immediately extended the contract.”
— Jim Kinread, CEO, Teem
Worked with and for