Lean team. Sharper output.
Positioning clarity + practical marketing systems to help small teams compete.
Lean team. Sharper output.
Positioning clarity + practical marketing systems to help small teams compete.
The challenge every lean team faces
You're brilliant and passionate at building the product
But marketing is a black box and takes a back seat.
You can't hire your way out of this
So you've got a junior marketer, a lean team, or a quiet hope that 'AI will do it for us'
You know what makes your product special
But you struggle to articulate it in a way that makes customers care
You need to move fast and make decisions
But without strategic foundations, you're drowning in tactics
Marketing that is
reactive, wasteful,
and
purely tactical.
01/ Positioning Clarity
Who you are for, what problem you solve, and why you're different. I help you find and articulate your real differentiator.
02/ Realistic Plan
A prioritised roadmap with clear tactics, messaging frameworks, and the metrics to steer by. Know exactly what to do first, next, and why.
03/ Practical Systems
The AI systems your team hasn't had time to build. Playbooks, messaging toolkits, and workflows that turn a brief into finished work, running on your positioning and your voice. Even if it's just you, you get infrastructure that keeps working.
How We Work Together
Positioning & Marketing System
- Positioning: who you're for, what you solve, why you're different
- 6-month prioritised roadmap and the KPI tree to steer by
- A working AI-assisted system for your highest-volume marketing job
- A brand and messaging repo your team and your tools both read from
- Team training and handover, documented so it runs without me
Fractional Direction
- Monthly direction and priorities against the roadmap
- One new system built out at a time, highest-leverage job first
- Weekly coaching for whoever's doing the marketing
- Performance review against the KPI tree
- The first-marketer hiring plan and brief, for when volume justifies it
- Day-to-day execution in your own voice
- Feeding the systems: your ideas, takes, reactions